Led by HE Salim bin Mohammed al-Mahrouqi, Minister of Heritage and Tourism, and at the kind invitation of the Ministry of Heritage and Tourism, I was delighted to attend the World Travel Market 2024 in the United Kingdom with the aim of exploring investment opportunities and establishing new international partnerships. A rewarding visit to the Omani Pavilion at the World Travel Market 2024 in London, where I learned about their exciting botanical garden project. Pleased to meet representatives from the Ministry of Heritage and Tourism at the World Travel Market where the ministry participated to promote the Sultanate of Oman as a leading tourist destination, and to showcase Omani heritage.